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This site had the following in the homepage, "Easily Import Contacts ? Open and Click-Through Rate Reporting ? Advanced Reporting with activity per contact ? From 3." We noticed that the web page stated " Create and Send Great Emails." It also stated " No CC, no BCC, no undisclosed recipients ? Email Newsletter Builder ? Upload your own HTML files ? Send Plain Text Newsletters ? Template gallery with 30 sample lay-outs ? Sender addresses library ? Personalize newsletters with mail merge ? Schedule e-mails for a later date and time ? Send targeted e-mails using filters ? Account ." The header had email marketing as the highest ranking keyword. It was followed by e-mail marketing, mailing list, and email newsletter which isn't as ranked as highly as email marketing. The next words the site uses is e-mail newsletter. list management was also included and will not be understood by search crawlers.